Gavin Haats

2023

Capturing a voice: brand identity and artwork for music artist Gavin Haats

Gavin Haats is an emerging music artist based in Nashville, Tennessee. In 2023, I worked with Gavin to conceptualize and execute a brand identity representing the sound of his music. For his debut original song, ‘like that’, I created static and animated graphics to accompany his music on streaming platforms.

Griffith Observatory's original ironwork doors which feature seven different astronomical instruments.

I translated these symbols into contemporary marks that are used throughout the brand.

These symbols are used individually as a graphic language, or together as a unique brand pattern.

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About the project

Developing the Gavin Haats logo was an iterative process of exploring how his voice translates to a visual design. Gavin’s voice is powerful and soulful, so our typographic research revolved around finding typography that felt bold. We wanted it to feel contemporary and sleek with unique character.

Screenshot previews of the song cover and canvas on Spotify.

Image collage of three static social media graphics advertising Gavin's upcoming single.

The solution

During the design process we explored contemporary and experimental logos, and in the end we landed on a custom variable logotype with divots adding character. The logotype lends itself to animation because the cut-outs can occur in a variety of positions, meaning that we could create a palette of logos that all feel unified.

Results

Applying the Gavin Haats visual identity included expressions of graphics for social media and streaming platforms. Designing a Spotify canvas for 'like that' brought together the music and the visuals of this brand identity.

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