Relm

2021

Harmonizing a smart home ecosystem with the power of wearable technology

Relm is an app that allows users to sync their smart home devices to their biorhythm. Using my past research as an Interior Designer, I designed a way for homes to fit lives, starting with a person’s circadian rhythm. Relm functions in three phases: awake, transition, and asleep. These phases use evidence-based research to control smart home settings of light, temperature, and sound for optimal biorhythm support.

Griffith Observatory's original ironwork doors which feature seven different astronomical instruments.

I translated these symbols into contemporary marks that are used throughout the brand.

These symbols are used individually as a graphic language, or together as a unique brand pattern.

Relm

An overview of Relm's mobile app showing biodata from a user as well as smart home settings

An overview of Relm's app icons with icons for sound, temperature, and lights

A detail image showing the corner treatment of the icon design with a rounded outer corner and an angular inner corner.

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About the project

The Relm logo, also known as the “Relm Crown,” functions as both an icon and a data visualization system within the user interfaces. A user can track their biodata at different points throughout the day on their wearable or mobile device.

The Relm app has a user's world at their fingertips, from smart home settings to their own biodata recorded from a wearable device like a smart watch.

Relm app widget on a smart home bathroom mirror.

The solution

The core challenge of this project was to capture a new and complex idea as a brand identity. I aimed to convey the brand story in a way that did not water down the technology or the idea, but explained its complexity in a distilled manner. In my process as a designer I accomplished this through language, data visualization, and user interfaces.

An image showing three Relm posters that have people doing various activities at home. The posters read: "For winding down.", "For working out.", "For waking up."

An animation of an illustration of a house showing lights, temperature, and speakers being activated.

Results

The end result is a brand identity that is both descriptive and aspirational. Broken into easily digestible pieces, the brand story shows the audience how Relm can conform to their lives and fit their needs.

A Relm billboard advertisement showing a person controlling their Relm wearable app. The ad reads, "Control your home with your biorhythm"

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