Relm

2021

Harmonizing a smart home ecosystem with the power of wearable technology

This project gave me the opportunity to focus on user experience design. In developing the app, I knew that Relm would need a library of icons showing its variety of functions. I created Relm’s icon system with a 32-pixel grid and standardized rules for corner treatment.

Griffith Observatory's original ironwork doors which feature seven different astronomical instruments.

I translated these symbols into contemporary marks that are used throughout the brand.

These symbols are used individually as a graphic language, or together as a unique brand pattern.

Relm

An overview of Relm's mobile app showing biodata from a user as well as smart home settings

An overview of Relm's app icons with icons for sound, temperature, and lights

A detail image showing the corner treatment of the icon design with a rounded outer corner and an angular inner corner.

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About the project

The Relm logo, also known as the “Relm Crown,” functions as both an icon and a data visualization system within the user interfaces. A user can track their biodata at different points throughout the day on their wearable or mobile device.

The Relm app has a user's world at their fingertips, from smart home settings to their own biodata recorded from a wearable device like a smart watch.

Relm app widget on a smart home bathroom mirror.

The solution

The core challenge of this project was to capture a new and complex idea as a brand identity. I aimed to convey the brand story in a way that did not water down the technology or the idea, but explained its complexity in a distilled manner. In my process as a designer I accomplished this through language, data visualization, and user interfaces.

An image showing three Relm posters that have people doing various activities at home. The posters read: "For winding down.", "For working out.", "For waking up."

An animation of an illustration of a house showing lights, temperature, and speakers being activated.

Results

The end result is a brand identity that is both descriptive and aspirational. Broken into easily digestible pieces, the brand story shows the audience how Relm can conform to their lives and fit their needs.

A Relm billboard advertisement showing a person controlling their Relm wearable app. The ad reads, "Control your home with your biorhythm"

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